‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad...
View Article66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many...
View Article3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider...
View Article3 Ways to Measure Link Building ROI
Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter...
View Article8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable...
View ArticleForce Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work the medium that will constitute a key part of their...
View Article3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three...
View ArticleGoogle PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to...
View Article18 Social & Local Marketing Ideas Based on the Consumer Journey
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step...
View ArticleSearch Marketing Integration Starts With Your Sales Team
Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now be contributing to your online...
View ArticleHow to Start Building Your Author Rank: 6 Best Practices
Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined....
View ArticleBuilding the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY
Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or managing client relations via social...
View Article3 Reasons You Shouldn't Turn Off Paid Search
There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to...
View ArticleIs Human Engagement Google’s New Ranking Factor for 2013?
As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that...
View ArticleGoogle Universal Analytics Now Open to Everyone
Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you...
View ArticleMobile Marketing: Connecting With Your Audience on the Move
How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and...
View ArticleScrew Link Building, It's Called Relationship Building!
Relationships are an investment. They have to incubate before you see any results in the form of links. Be a resource and helpful to people. If you lend a hand and build relationships the proper way,...
View Article5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real...
View ArticleHow to Kill Self-Reported Data
Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three ways to get a clear and more reliable picture of the...
View ArticleFacebook Welcomes Home, A New Social Phone for Android
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community....
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