Is Your Paid Search Campaign Part of a Mix or a Mess?
Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will...
View ArticlePPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.
View ArticleWinning the Multi-Agency Game: Can't We All Just Get Along?
Some survival tips for when you're asked to work with your clients' other agencies.
View ArticleConnecting Rings and Bricks to Clicks (Connecting Online to Offline)
Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques.
View ArticleSearch Secures Recognition as Local Business Info Provider
The idea of using search engines as a way to find local business data is fairly new. But according to a recent study, search sites have already become a trusted way to find local business information....
View ArticleGoogle Adds Offline Support for Gmail, Docs, Calendar
An Internet connection is now optional, as Google is giving Gmail, Docs, and Calendar users offline access to its tools. The first offline rendition is designed for Chrome users and does not give...
View ArticlePPC Ad Strategies: How to Prepare for the 2011 Holidays
Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in just a few days, preparing your campaign strategy is critical. Here are...
View ArticleThe Community Manager’s Conflict Playbook
This playbook addresses various less-than-ideal scenarios and proposed solutions in a step-by-step outline. Arm yourself with these tactics to resolve issues ranging from a bad online experience to...
View ArticleGoogle Docs Adds Offline Support for Android Devices
Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times...
View ArticleGoogle Forecloses on Mortgage Comparison
Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is...
View ArticleGoogle’s Unnatural Links Messages: The Shot Heard 'round the SEO World?
Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be...
View ArticleGoogle Plans for 3D Cities, Trekker View & Offline Maps for Android
Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create entire 3D maps of buildings below, offline maps, and Trekker – a...
View ArticleTwitter Downed by Bug
Twitter blamed an internal error for a large outage that took the popular microblogging service offline for a couple of hours today. In one day, Twitter's 140 million+ users experienced more downtime...
View ArticleSEM Metrics That Really Matter
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs,...
View ArticleLink Marketing Offline
Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to some, marketing is marketing. Here are...
View ArticleGoogle Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are...
View Article2013 Predictions for Paid Search in Financial Services
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion...
View ArticleGoogle Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch...
View ArticleBing Search Now Influences Klout Score
How many times you are searched for in Bing can now influence your Klout Score if you enable the new feature in Klout. While this feature could be useful for brands, the jury is still out on how good...
View ArticleGoogle Now Allows Gmail and Calendar Data Downloads
Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to...
View Article4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.
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